John Sterling

Director of Market and Policy Affairs
First Solar

John Sterling is First Solar’s Director of Market & Policy Affairs, joining the organization in March 2018.  In this role, he is responsible for First Solar’s engagements with organized markets and leading the company’s policy development initiatives around the future of utility-scale solar resources.  John has over 17 years of experience in the electric power industry, including rate design, regulatory affairs, power procurement, resource planning, customer programs, and stakeholder engagement.  Prior to joining First Solar, John worked as Senior Director of Research & Advisory Services with the Smart Electric Power Alliance (SEPA) for five years, and in a variety of roles at Pinnacle West Capital Corporation/Arizona Public Service for 11 years.  At SEPA, John co-authored multiple reports, including: “Proactive Solutions to Curtailment Risk: Identifying New Contract Structures for Utility-Scale Renewables” (SEPA 2017). He holds a BS in Finance and an MBA from Arizona State University.